近日,江苏省海门市人民法院受理了一起关于电商平台诉网络差评师侵权案件。阿里巴巴以侵权为由起诉3名利用恶意差评敲诈商家的“差评师”,请求法院判令赔偿1元,并在淘宝网主页向商家致歉。
ecently, the People's Court of Haimen City, Jiangsu Province, accepted a case of infringement on the electronic commerce platform suing network judges. Alibaba sued three "bad judges" who blackmailed merchants using malicious disparities for infringement, asked the court to award a $1 compensation and apologized to the merchants on Taobao's home page.
对于电商平台而言，不仅要不断提升消费者评价机制的有效性与科学性。同时，对于恶意差评师更须零容忍。
For the electronic business platform, we should not only enhance the effectiveness and scientificity of the consumer evaluation mechanism. At the same time, there is more tolerance for malicious bad judges.
对于伴随电子商务发展滋生出来的网络差评师，电商平台不能袖手旁观。有记者了解到，江苏省海门市人民法院近日受理了一起关于电商平台诉网络差评师侵权的案件，阿里巴巴以侵权为由起诉三名利用恶意差评敲诈商家的差评师，请求法院判令其赔偿1元，并在淘宝网主页向商家致歉。
The e-commerce platform can not stand idly by for the network commenter who has been brought along with the development of e-commerce. A reporter learned that the People's Court of Haimen City, Jiangsu Province, recently accepted a case concerning electronic commerce platform suing network bad judges for infringement. Alibaba sued three bad judges who blackmailed merchants by malicious bad judgement for infringement. The court ordered them to pay 1 yuan in compensation and apologized to the merchants on the home page of Taobao.com.
消费者评价机制，无论对于入驻商家、消费者，还是电商平台，都是一件有积极意义的事情。尤其是，商家极其看重消费者的评价。中肯的消费评价，不仅代表了消费者的消费体验，也有助于商家提升服务质量。不过，恶意差评师，其本真的目的并不是为了消费维权，而是借助“恶评”对商家直接或间接进行敲诈勒索。
Consumer evaluation mechanism, whether for entrants, consumers, or e-commerce platform, is a positive thing. In particular, businesses value consumers very much. Meaningful consumption evaluation not only represents the consumer experience, but also helps businesses to improve the quality of service. However, malicious bad judges, its true purpose is not to protect consumer rights, but to use "bad comments" on merchants directly or indirectly extortion.
海门这件案件中的三名恶意差评师是这样实施敲诈的：A挑选店铺和商品，然后将链接发给B；B购买收货后直接给差评，待商家联系后，B就将A的联系方式推给商家；此后，A与商家讨价还价，要求商家要么“花钱消灾”要么“我让更多的人来给你差评”，B见有利可图，便拉着C一起做。三人共敲诈勒索了5位商家，每笔600至8800元不等，共计2万多元。
In the case of Haimen, three malicious bad judges blackmailed: A picked stores and merchandise, and then sent the link to B; B bought and received goods directly to the bad judgement, after the merchant contacted, B pushed A's contact to the merchant; after that, A bargained with the merchant, asking the merchant to either "spend money to eliminate disaster" or "I". "Let more people give you a bad review". B sees a lucrative job and pulls C together. Three people extorted 5 merchants, ranging from 600 to 8800 yuan each, totaling more than 20 thousand yuan.
在法院以敲诈勒索罪对三名差评师判处刑罚的基础上，电商平台又拿起法律之剑，对此三名恶意差评师进行起诉。据悉，此案系阿里巴巴首次起诉差评师。诚如阿里巴巴集团高级法务专家所言，打1元官司并非为赔偿，而是警示差评师，这是一种违法行为。的确如此，赔偿1元，并在淘宝网主页向广大商家致歉诉讼请求，必然能够起到震慑作用。
After the court sentenced three bad judges for extortion, the e-commerce platform took up the sword of law and prosecuted the three bad judges. It is reported that this case is the first time that the Alibaba has prosecuted the division. As Alibaba Group's senior legal experts said, a $1 lawsuit is not for compensation, but to warn the judges, which is an illegal act. Indeed, compensation of 1 yuan, and in Taobao home page to apologize to the majority of merchants litigation claims, will certainly play a deterrent role.
其实，对于恶意差评行为并不难识别，指买家、同行竞争者等评价人以给予中、差评的方式向网店谋取财物或其他不当利益的行为。而这些人，也正是由于摸准了网店经营者的“软肋”，怕遭到差评、多一事不如少一事，以及花钱买平安的心理，而商家的妥协与懦弱，也就纵容了恶意差评师的存在。
In fact, it is not difficult to identify malicious bad reviews, referring to buyers, competitors and other evaluators to give in, bad reviews from online stores for property or other improper interests. And these people, it is precisely because of the "soft ribs" of the operators of online stores, afraid of being criticized, more than less, and spend money to buy peace of mind, and the compromise and cowardice of the merchants, also condoned the existence of malicious bad judges.
对于电商平台而言，不仅要不断提升消费者评价机制的有效性与科学性。同时，对于恶意差评师更须零容忍。比如，阿里巴巴方面，近年来电商平台除了完善投诉举报机制，升级评价规则，协助配合执法机关打击外，通过诉讼手段予以围剿就是积极的尝试。也唯有借助技术防范和法律手段，才会有效打击恶意差评师的嚣张气焰。
For the electronic business platform, we should not only enhance the effectiveness and scientificity of the consumer evaluation mechanism. At the same time, there is more tolerance for malicious bad judges. For example, Alibaba, in recent years, e-commerce platform in addition to improving the complaint reporting mechanism, upgrade the evaluation rules, and help with law enforcement agencies to combat, through litigation means to encircle and suppress is a positive attempt. Only by means of technical prevention and legal means will we effectively crack down on the arrogance of malicious judges.
转自物流时代周刊
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