Amazon recently unveiled a project to crack down on the sale and sale of pirated products: Transparency Program, which aims to protect the interests of brands and buyers by cracking down on counterfeit products, according to sellers on Amazon's platform. The plan can prevent malicious sales from the source.
透明计划的产品会被贴上“透明标签”(一个蓝色T标)，是一个唯一的二维码标签，这个二维码标签会对应到参加透明计划的SKU上。
Transparency program products are labeled "transparent" (a blue T label), a unique two-dimensional code label that corresponds to the SKU participating in the transparency program.
透明计划开始后，顾客只需要使用亚马逊新的Transparency app应用，扫描产品外包装上的二维码，马上就能知道产品的真实性以及从生产到销售的整个过程包含的信息比如制造商，日期，地点，有效期等等。买家能看到信息的多少取决于制造商上传到透明数据库的信息，所以会因SKU的不同而不同。
After the Transparency Program starts, customers just need to use Amazon's new Transparency app application, scan the two-dimensional code on the product's outer package, and immediately know the authenticity of the product and the information contained in the whole process from production to sales, such as manufacturer, date, location, expiry date, etc. How much information a buyer can see depends on what the manufacturer uploads to a transparent database, so it varies according to the SKU.
